Sponsor approval queue ยท 2026-06-18
Prepare sponsor leads without contacting anyone.
Private pre-outreach approval queue for the first Good Morning Winchester sponsor leads.
Internal prep only. Do not contact prospects, publish sponsor copy, reserve inventory, send subscriber email, create checkout links or collect payment until David/editor approval is recorded.
Seed rows
Fill these first, then score them
regulated_property_finance_legal
Premium homes and moving
Place: Winchester
Prospect type: Estate agent, conveyancer, mortgage broker or removals firm
Source route: Winchester BID or Winchester Chamber member directory
CTA: Book a Winchester moving, valuation, legal or removals enquiry.
Package fit: Founding issue sponsor
Minimum evidence
- Local branch or service-area page
- Named Winchester or central Hampshire contact route
- Factual CTA with no rate, valuation, lending or legal outcome promise
Next action
Capture the first five eligible local landing pages, then score each row against the five-field rubric.
moderate_alcohol_discount_availability
Culture, hospitality and local experiences
Place: Winchester city centre, Alresford or Bishop's Waltham
Prospect type: Restaurant, cafe, pub, theatre, attraction, market or bookshop
Source route: Visit Winchester, Winchester BID, Theatre Royal Winchester, Watercress Line or Hampshire Fare
CTA: Book, visit or plan a dated resident-useful weekend offer.
Package fit: Weekly Winchester partner
Minimum evidence
- Current event, menu, booking, opening-hours or ticket page
- Date, price or availability copied from the source
- No alcohol, prize, scarcity or discount language unless source-backed
Next action
Capture five dated offers that are useful to residents, not only tourists.
high_child_education_review
Family, schools and student life
Place: Winchester, Whiteley, Itchen Valley or University area
Prospect type: Independent school, nursery, tutor, family activity provider or student service
Source route: Official school/provider pages, University of Winchester, council events or Hampshire education routes
CTA: Register interest, book an open day, reserve an activity place or request course information.
Package fit: Founding issue sponsor
Minimum evidence
- Official admissions, open-day, course, activity or booking page
- Age range and location visible on the source
- No outcome, ranking, safeguarding-sensitive or superiority claim
Next action
Keep rows as manual_review_required until copy is reviewed.
medium_health_savings_scarcity
Independent shops and neighbourhood services
Place: Winchester, Alresford, Bishop's Waltham, Whiteley or South Downs villages
Prospect type: Independent retailer, gym, wellness studio, local service firm, trades or market operator
Source route: IndieWinch, Visit Winchester, Winchester BID or covered-place manual review
CTA: Visit, book, enquire, order, repair, collect or compare this week.
Package fit: Neighbourhood partner
Minimum evidence
- Current site or official social profile with local details
- Named coverage place or delivery/service area
- Plain practical CTA with no unsupported health, savings or scarcity claim
Next action
Use these rows to fill lower-cost inventory after core premium and hospitality leads are scored.
Queue fields
Private sheet columns
| Field | Use |
|---|---|
| prospectName | Private queue field. Do not treat completion as outreach approval. |
| lane | Private queue field. Do not treat completion as outreach approval. |
| coveragePlace | Private queue field. Do not treat completion as outreach approval. |
| evidenceUrl | Private queue field. Do not treat completion as outreach approval. |
| proposedCta | Private queue field. Do not treat completion as outreach approval. |
| packageFit | Private queue field. Do not treat completion as outreach approval. |
| localFit | Private queue field. Do not treat completion as outreach approval. |
| morningUsefulness | Private queue field. Do not treat completion as outreach approval. |
| spendingPower | Private queue field. Do not treat completion as outreach approval. |
| repeatPotential | Private queue field. Do not treat completion as outreach approval. |
| copyRisk | Private queue field. Do not treat completion as outreach approval. |
| totalScore | Private queue field. Do not treat completion as outreach approval. |
| regulatedReview | Private queue field. Do not treat completion as outreach approval. |
| approvalStatus | Private queue field. Do not treat completion as outreach approval. |
| nextAction | Private queue field. Do not treat completion as outreach approval. |
Ready rules
Do not advance weak rows
Gate
Every queued lead needs an advertiser-owned or official evidence URL before scoring.
Gate
A row must score at least 18 out of 25 before it can be marked ready_for_editorial_approval.
Gate
Financial, legal, property-performance, education, health, child-focused, alcohol, discount and scarcity wording stays manual_review_required even when the numeric score is strong.
Gate
Rows without a practical local CTA stay research_only.
Gate
approved_to_contact is only valid after David/editor approval is recorded outside this static site.
Approval checklist
Evidence before editor review
Gate
Evidence URL captured.
Gate
Coverage place named.
Gate
Proposed CTA is useful to a morning reader.
Gate
Package fit selected.
Gate
Five score fields completed.
Gate
Risk flag recorded.
Gate
Approval status is not advanced beyond ready_for_editorial_approval without explicit approval.
Next actions
Build the first approval packet
Gate
Create a private 20-row sheet using these fields.
Gate
Fill five premium homes/moving rows and five culture/hospitality rows first.
Gate
Keep all rows research_only or manual_review_required until evidence URLs and scores exist.
Gate
Post the top five rows to editor review before any external contact.