Gate
Lead must serve Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley, South Downs villages or a clearly adjacent Hampshire commuter area.
Founding advertiser call sheet ยท 2026-06-17
Build the first sponsor shortlist without crossing the line.
Operator call sheet for building a manually reviewed first sponsor shortlist for Good Morning Winchester.
Internal prep only. Do not contact prospects, publish posts, collect payment, reserve inventory or claim audience performance without David/editor approval and verified Buttondown data.
Selection rules
Reject weak local fit early
Gate
Lead needs a public local landing page, current contact route and a resident-useful offer that can be understood in one sentence.
Gate
Reject generic regional brands unless the offer is locally specific and the landing page proves local fit.
Gate
Flag education, property, finance, health, employment, alcohol, competitions and discount claims for manual copy review.
Gate
Capture proof before any pitch: landing page URL, place served, offer summary, compliance risk and proposed package.
First shortlist
Thirty-five leads before outreach approval
10 targets
Premium homes and moving
First offer: Founding issue sponsor for a practical moving, valuation, renovation or local home-services CTA.
Examples
- Winchester estate agents
- Conveyancers
- Mortgage brokers
- Removals
- Garden and renovation firms
Risk
Property, mortgage and legal copy must avoid unsupported performance, rate or legal outcome claims.
8 targets
Family, schools and student life
First offer: Open-day, term-time or student-life sponsor with factual dates and no safeguarding-sensitive claims.
Examples
- Independent schools
- Nurseries
- Tutors
- Family activities
- Student services
Risk
Education and child-focused claims need explicit review before publication.
10 targets
Culture, hospitality and local experiences
First offer: Dated weekend, menu, performance or local experience CTA for residents planning the week.
Examples
- Restaurants
- Cafes
- Pubs
- Theatre and culture venues
- Local attractions
Risk
No prize, scarcity, alcohol or discount claim unless the landing page and supplied copy support it.
7 targets
Professional services and local employers
First offer: Plain-English awareness or hiring CTA for Winchester and central Hampshire decision-makers.
Examples
- Solicitors
- Accountants
- Recruiters
- Consultants
- Local employers
Risk
Employment, legal and financial wording stays approval-gated.
Private sheet columns
Fields to capture for editor review
| Column | Use |
|---|---|
| Prospect name | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Lane | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Coverage place | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Landing page | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| First offer | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Package fit | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Compliance flag | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Proof captured | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Approval status | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
| Next action | Private shortlist field. Do not publish raw prospect notes or contact externally before approval. |
Proof checklist
Evidence before pitch copy
Gate
Live local landing page saved.
Gate
Covered place named.
Gate
Offer can be stated in one sentence.
Gate
Advertiser category mapped to one founding package.
Gate
Compliance risk recorded.
Gate
No outreach, checkout, invoice or inventory hold has been triggered.
Next actions
Move from research to approval
Gate
Build a 35-lead private shortlist from approved source routes.
Gate
Score each prospect for local fit, resident utility, spending power, repeat potential and copy risk.
Gate
Pick the top five for editor review before any external contact.
Gate
Convert the approved lead into booking intake only after approval is recorded.