{
  "market": "Winchester and Hampshire cathedral towns",
  "updated": "2026-06-18",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577"
  ],
  "purpose": "Private pre-outreach approval queue for the first Good Morning Winchester sponsor leads.",
  "boundary": "Internal prep only. Do not contact prospects, publish sponsor copy, reserve inventory, send subscriber email, create checkout links or collect payment until David/editor approval is recorded.",
  "counts": {
    "queueFields": 15,
    "readyRules": 5,
    "firstRows": 4,
    "approvalChecks": 7
  },
  "queueFields": [
    "prospectName",
    "lane",
    "coveragePlace",
    "evidenceUrl",
    "proposedCta",
    "packageFit",
    "localFit",
    "morningUsefulness",
    "spendingPower",
    "repeatPotential",
    "copyRisk",
    "totalScore",
    "regulatedReview",
    "approvalStatus",
    "nextAction"
  ],
  "readyRules": [
    "Every queued lead needs an advertiser-owned or official evidence URL before scoring.",
    "A row must score at least 18 out of 25 before it can be marked ready_for_editorial_approval.",
    "Financial, legal, property-performance, education, health, child-focused, alcohol, discount and scarcity wording stays manual_review_required even when the numeric score is strong.",
    "Rows without a practical local CTA stay research_only.",
    "approved_to_contact is only valid after David/editor approval is recorded outside this static site."
  ],
  "firstRows": [
    {
      "lane": "Premium homes and moving",
      "coveragePlace": "Winchester",
      "prospectType": "Estate agent, conveyancer, mortgage broker or removals firm",
      "sourceRoute": "Winchester BID or Winchester Chamber member directory",
      "proposedCta": "Book a Winchester moving, valuation, legal or removals enquiry.",
      "packageFit": "Founding issue sponsor",
      "minimumEvidence": [
        "Local branch or service-area page",
        "Named Winchester or central Hampshire contact route",
        "Factual CTA with no rate, valuation, lending or legal outcome promise"
      ],
      "riskFlag": "regulated_property_finance_legal",
      "nextAction": "Capture the first five eligible local landing pages, then score each row against the five-field rubric."
    },
    {
      "lane": "Culture, hospitality and local experiences",
      "coveragePlace": "Winchester city centre, Alresford or Bishop's Waltham",
      "prospectType": "Restaurant, cafe, pub, theatre, attraction, market or bookshop",
      "sourceRoute": "Visit Winchester, Winchester BID, Theatre Royal Winchester, Watercress Line or Hampshire Fare",
      "proposedCta": "Book, visit or plan a dated resident-useful weekend offer.",
      "packageFit": "Weekly Winchester partner",
      "minimumEvidence": [
        "Current event, menu, booking, opening-hours or ticket page",
        "Date, price or availability copied from the source",
        "No alcohol, prize, scarcity or discount language unless source-backed"
      ],
      "riskFlag": "moderate_alcohol_discount_availability",
      "nextAction": "Capture five dated offers that are useful to residents, not only tourists."
    },
    {
      "lane": "Family, schools and student life",
      "coveragePlace": "Winchester, Whiteley, Itchen Valley or University area",
      "prospectType": "Independent school, nursery, tutor, family activity provider or student service",
      "sourceRoute": "Official school/provider pages, University of Winchester, council events or Hampshire education routes",
      "proposedCta": "Register interest, book an open day, reserve an activity place or request course information.",
      "packageFit": "Founding issue sponsor",
      "minimumEvidence": [
        "Official admissions, open-day, course, activity or booking page",
        "Age range and location visible on the source",
        "No outcome, ranking, safeguarding-sensitive or superiority claim"
      ],
      "riskFlag": "high_child_education_review",
      "nextAction": "Keep rows as manual_review_required until copy is reviewed."
    },
    {
      "lane": "Independent shops and neighbourhood services",
      "coveragePlace": "Winchester, Alresford, Bishop's Waltham, Whiteley or South Downs villages",
      "prospectType": "Independent retailer, gym, wellness studio, local service firm, trades or market operator",
      "sourceRoute": "IndieWinch, Visit Winchester, Winchester BID or covered-place manual review",
      "proposedCta": "Visit, book, enquire, order, repair, collect or compare this week.",
      "packageFit": "Neighbourhood partner",
      "minimumEvidence": [
        "Current site or official social profile with local details",
        "Named coverage place or delivery/service area",
        "Plain practical CTA with no unsupported health, savings or scarcity claim"
      ],
      "riskFlag": "medium_health_savings_scarcity",
      "nextAction": "Use these rows to fill lower-cost inventory after core premium and hospitality leads are scored."
    }
  ],
  "approvalChecklist": [
    "Evidence URL captured.",
    "Coverage place named.",
    "Proposed CTA is useful to a morning reader.",
    "Package fit selected.",
    "Five score fields completed.",
    "Risk flag recorded.",
    "Approval status is not advanced beyond ready_for_editorial_approval without explicit approval."
  ],
  "nextActions": [
    "Create a private 20-row sheet using these fields.",
    "Fill five premium homes/moving rows and five culture/hospitality rows first.",
    "Keep all rows research_only or manual_review_required until evidence URLs and scores exist.",
    "Post the top five rows to editor review before any external contact."
  ]
}