Reader Fit
Score 1-5 before any approval request. Reject routes where sponsor confusion, private-data risk or weak reader fit dominates.
Street-team launch routes · 2026-06-19
Rank offline and community growth before asking anyone.
Approval-gated street-team and local-partner launch route ledger for converting real-world Winchester touchpoints into Buttondown-first subscriber growth.
No venue approach, public post, subscriber email, physical placement, paid ad, prize mechanic, sponsor outreach, payment collection or inventory hold is approved by this ledger.
Scoring rubric
Reject weak routes before approval review
Permission Ease
Score 1-5 before any approval request. Reject routes where sponsor confusion, private-data risk or weak reader fit dominates.
Referral Clarity
Score 1-5 before any approval request. Reject routes where sponsor confusion, private-data risk or weak reader fit dominates.
Source Usefulness
Score 1-5 before any approval request. Reject routes where sponsor confusion, private-data risk or weak reader fit dominates.
Sponsor Confusion Risk
Score 1-5 before any approval request. Reject routes where sponsor confusion, private-data risk or weak reader fit dominates.
Ranked routes
Where reader acquisition can start after approval
Rank 1 · 20/25
Rail, commuter and city-centre morning routine
Commuters, office workers, parents and city-centre regulars who need travel, roadworks, council and events signals before the day starts.
Places
- Winchester station
- High Street
- Jewry Street
- The Square
Safe ask
Would a free Winchester morning briefing card be useful for regulars planning the day?
First assets
- counter-card-print-sheet
- facebook-subscribe-cta
- subscribe-route
Approval proof
- Manager or operator permission before any placement
- Photo proof kept private unless publication is approved
- QR or URL uses public referral metadata only
- No business is described as a sponsor
Rank 2 · 20/25
Culture, theatre, library and cathedral-quarter notices
Residents already checking talks, exhibitions, civic events, faith/community notices and weekend plans.
Places
- Theatre Royal Winchester
- Winchester Library
- Cathedral quarter
- Guildhall notice routes
Safe ask
Could a neutral free-local-newsletter card sit with community notices after review?
First assets
- counter-card-print-sheet
- facebook-daily-post
- source-quality-page
Approval proof
- Venue notice policy checked
- Neutral wording reviewed
- No implied event-listing promise
- No paid placement
Rank 3 · 20/25
Market towns and villages partner counters
Repeat local customers and parish/community readers who need district-wide planning, travel and events checks.
Places
- Alresford
- Bishop's Waltham
- Whiteley
- Itchen Valley
Safe ask
Can we leave a small free briefing card for residents who want practical Winchester district updates?
First assets
- alresford-counter-card
- generic-counter-card
- coverage-area-pages
Approval proof
- Named route and place recorded privately
- Coverage page matches the place on the card
- No customer data collected
- Card removed immediately if requested
Rank 4 · 17/25
Neighbourhood Facebook and WhatsApp admins
Local residents who already exchange practical notices, road disruption, lost-and-found, events and council links.
Places
- Winchester
- Alresford
- Whiteley
- Bishop's Waltham
Safe ask
Would admins consider an approved one-off free local briefing post after seeing the exact copy?
First assets
- facebook-daily-post
- facebook-subscribe-cta
- share-page
Approval proof
- Admin approval before any post
- Exact post copy approved
- No repeated posting or spam
- No public leaderboard or prize claim until MY-2571 is verified
Asset checklist
Use only approved draft assets
Asset gate
Use /assets/partner/counter-card-print-sheet.svg only after local placement approval.
Asset gate
Use /assets/social/facebook-daily-post.png and /assets/social/facebook-subscribe-cta.png only as draft creative until public posting is approved.
Asset gate
Route all signup links through Buttondown-first subscribe pages with public referral parameters only.
Asset gate
Keep sponsor intake separate from reader-acquisition routes so venues are not mislabelled as sponsors.
Proof capture
Keep the approval trail private and boring
Proof
Route name, place and asset variant
Proof
Approver role, kept private
Proof
Approved copy or card version
Proof
Placement or post date
Proof
Referral URL used
Proof
Buttondown metadata export after MY-2571 preflight is approved
Blocked claims
No growth, sponsor or partnership overclaiming
Blocked
Do not claim street-team subscriber lift before Buttondown referral exports are verified and deduplicated.
Blocked
Do not call any venue, admin or counter-card host a sponsor without a separate approved sponsor booking.
Blocked
Do not promise coverage, event inclusion, discounts, reviews or editorial treatment for sharing the newsletter.
Blocked
Do not publish private venue approver names, internal proof photos or raw referral ledgers.