{
  "market": "Winchester and Hampshire cathedral towns",
  "updated": "2026-06-19",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577",
    "MY-2571"
  ],
  "purpose": "Approval-gated street-team and local-partner launch route ledger for converting real-world Winchester touchpoints into Buttondown-first subscriber growth.",
  "boundary": "No venue approach, public post, subscriber email, physical placement, paid ad, prize mechanic, sponsor outreach, payment collection or inventory hold is approved by this ledger.",
  "primaryLandingPage": "https://www.gmwinchester.co.uk/subscribe/?ref=street-team",
  "counts": {
    "routes": 4,
    "scoreFields": 5,
    "assetRules": 4,
    "proofFields": 6,
    "blockedClaims": 4
  },
  "routeScoreFields": [
    "readerFit",
    "permissionEase",
    "referralClarity",
    "sourceUsefulness",
    "sponsorConfusionRisk"
  ],
  "routes": [
    {
      "rank": 1,
      "route": "Rail, commuter and city-centre morning routine",
      "places": [
        "Winchester station",
        "High Street",
        "Jewry Street",
        "The Square"
      ],
      "audience": "Commuters, office workers, parents and city-centre regulars who need travel, roadworks, council and events signals before the day starts.",
      "firstAssets": [
        "counter-card-print-sheet",
        "facebook-subscribe-cta",
        "subscribe-route"
      ],
      "safeAsk": "Would a free Winchester morning briefing card be useful for regulars planning the day?",
      "score": {
        "readerFit": 5,
        "permissionEase": 3,
        "referralClarity": 4,
        "sourceUsefulness": 5,
        "sponsorConfusionRisk": 3
      },
      "approvalProof": [
        "Manager or operator permission before any placement",
        "Photo proof kept private unless publication is approved",
        "QR or URL uses public referral metadata only",
        "No business is described as a sponsor"
      ]
    },
    {
      "rank": 2,
      "route": "Culture, theatre, library and cathedral-quarter notices",
      "places": [
        "Theatre Royal Winchester",
        "Winchester Library",
        "Cathedral quarter",
        "Guildhall notice routes"
      ],
      "audience": "Residents already checking talks, exhibitions, civic events, faith/community notices and weekend plans.",
      "firstAssets": [
        "counter-card-print-sheet",
        "facebook-daily-post",
        "source-quality-page"
      ],
      "safeAsk": "Could a neutral free-local-newsletter card sit with community notices after review?",
      "score": {
        "readerFit": 5,
        "permissionEase": 3,
        "referralClarity": 4,
        "sourceUsefulness": 4,
        "sponsorConfusionRisk": 4
      },
      "approvalProof": [
        "Venue notice policy checked",
        "Neutral wording reviewed",
        "No implied event-listing promise",
        "No paid placement"
      ]
    },
    {
      "rank": 3,
      "route": "Market towns and villages partner counters",
      "places": [
        "Alresford",
        "Bishop's Waltham",
        "Whiteley",
        "Itchen Valley"
      ],
      "audience": "Repeat local customers and parish/community readers who need district-wide planning, travel and events checks.",
      "firstAssets": [
        "alresford-counter-card",
        "generic-counter-card",
        "coverage-area-pages"
      ],
      "safeAsk": "Can we leave a small free briefing card for residents who want practical Winchester district updates?",
      "score": {
        "readerFit": 4,
        "permissionEase": 4,
        "referralClarity": 4,
        "sourceUsefulness": 5,
        "sponsorConfusionRisk": 3
      },
      "approvalProof": [
        "Named route and place recorded privately",
        "Coverage page matches the place on the card",
        "No customer data collected",
        "Card removed immediately if requested"
      ]
    },
    {
      "rank": 4,
      "route": "Neighbourhood Facebook and WhatsApp admins",
      "places": [
        "Winchester",
        "Alresford",
        "Whiteley",
        "Bishop's Waltham"
      ],
      "audience": "Local residents who already exchange practical notices, road disruption, lost-and-found, events and council links.",
      "firstAssets": [
        "facebook-daily-post",
        "facebook-subscribe-cta",
        "share-page"
      ],
      "safeAsk": "Would admins consider an approved one-off free local briefing post after seeing the exact copy?",
      "score": {
        "readerFit": 4,
        "permissionEase": 2,
        "referralClarity": 3,
        "sourceUsefulness": 4,
        "sponsorConfusionRisk": 4
      },
      "approvalProof": [
        "Admin approval before any post",
        "Exact post copy approved",
        "No repeated posting or spam",
        "No public leaderboard or prize claim until MY-2571 is verified"
      ]
    }
  ],
  "assetChecklist": [
    "Use /assets/partner/counter-card-print-sheet.svg only after local placement approval.",
    "Use /assets/social/facebook-daily-post.png and /assets/social/facebook-subscribe-cta.png only as draft creative until public posting is approved.",
    "Route all signup links through Buttondown-first subscribe pages with public referral parameters only.",
    "Keep sponsor intake separate from reader-acquisition routes so venues are not mislabelled as sponsors."
  ],
  "proofToCapture": [
    "Route name, place and asset variant",
    "Approver role, kept private",
    "Approved copy or card version",
    "Placement or post date",
    "Referral URL used",
    "Buttondown metadata export after MY-2571 preflight is approved"
  ],
  "blockedClaims": [
    "Do not claim street-team subscriber lift before Buttondown referral exports are verified and deduplicated.",
    "Do not call any venue, admin or counter-card host a sponsor without a separate approved sponsor booking.",
    "Do not promise coverage, event inclusion, discounts, reviews or editorial treatment for sharing the newsletter.",
    "Do not publish private venue approver names, internal proof photos or raw referral ledgers."
  ]
}