Good Morning Winchester

Sponsor sales one-sheet

Reach Winchester readers before the day starts.

Good Morning Winchester is a Buttondown-first local briefing for Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs villages. This page gives the operator one concise, printable pre-sales sheet while live outreach, checkout and inventory holds remain approval-gated.

Prepare booking intakeProof ledger

Pitch

What sponsors can safely be told now

Daily local utility: council decisions, planning, travel disruption, events, schools, public services and resident-useful local links.

Commercial fit: property, education, hospitality, culture, professional services, family offers, health, fitness, home and neighbourhood independents.

Pre-launch boundary: cite coverage, source registry and static sponsor inventory only; do not claim subscriber count, open rate, click-through rate or guaranteed reach.

Manual next step

Qualify before contact

Advertiser must serve a named coverage place, offer a useful local CTA, provide one landing page and pass regulated-claim review where needed.

Approval gate: the editor must approve outreach, payment collection and any inventory reservation.

Inventory

Founding packages

GBP125 per issue

Founding issue sponsor

One sponsor block in the first approved Good Morning Winchester send.

Best fit: Estate agents, solicitors, schools, tutors, cafes, restaurants, culture venues and premium home services

Required before scheduling: Headline up to 70 characters, Body copy up to 320 characters, One approved landing page

GBP350 per week

Weekly Winchester partner

Five weekday placements after live audience proof exists.

Best fit: Higher-consideration Winchester and Hampshire services that benefit from repeated morning reach

Required before scheduling: Five weekday issue placements, One sponsor creative refresh, One approved landing page

GBP250 per month

Referral reward sponsor

Reward partner slot for the approval-gated referral ladder.

Best fit: Bookshops, cafes, theatres, attractions, family venues and local experiences

Required before scheduling: Prize or voucher description, Sponsor credit on referral ladder, One approved landing page

Proof stack

Use these claims, no more

Safe claim

Good Morning Winchester covers Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs villages.

Coverage registry and source registry are committed in this repo.

Use in

Internal sponsor prep

Safe claim

The launch stack is Buttondown-first and approval-gated.

Static subscribe/share pages include Buttondown routes and no live send is triggered.

Use in

Internal sponsor prep

Safe claim

Founding sponsor slots can be prepared manually before live checkout.

Sponsor kit, booking intake and checkout plan pages are static only.

Use in

Internal sponsor prep

Blocked claims

Keep these out of sales copy

Pending proof

Subscriber count

Blocked by: Buttondown analytics

Needed before use

Confirmed Buttondown subscriber counts after live launch.

Pending proof

Open rate

Blocked by: Buttondown analytics

Needed before use

Verified campaign analytics after an approved send.

Pending proof

Click-through rate

Blocked by: Buttondown analytics and UTM proof

Needed before use

UTM and Buttondown click evidence after tracking is wired.

Pending proof

Sponsor conversion

Blocked by: Sponsor reporting

Needed before use

Advertiser-provided conversion evidence or verified booking data.

Pending proof

Guaranteed audience size

Blocked by: Live circulation proof

Needed before use

Never guarantee; only cite verified historical numbers when available.