Residents before errands
Readers looking for council decisions, planning, travel disruption, schools, events and useful local links before the day starts.
Media pack
Sell the Winchester morning habit without overclaiming it.
This pre-sales sheet packages the Good Morning Winchester offer for manual sponsor conversations. It uses only static, verifiable claims until Buttondown subscriber and click analytics are live.
Do not enable checkout links, collect payment or reserve inventory before the editor approves live launch.
Audience fit
Who this reaches first
Commuters and families
Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs readers who need practical local signals, not tourist copy.
Local buyers
Offers fit best when they are useful to residents: homes, education, hospitality, professional services, culture, health, fitness and local retail.
Packages
Founding sponsor options
| Package | Price | Placement | Best fit |
|---|---|---|---|
| Founding issue sponsor | GBP125 per issue | One clearly labelled sponsor block after the lead story, with one link and one practical Winchester-area offer. | Estate agents, solicitors, schools, tutors, cafes, restaurants, culture venues and premium home services |
| Weekly Winchester partner | GBP350 per week | Five weekday sponsor placements after the editor approves live audience proof and the Buttondown send path. | Higher-consideration Winchester and Hampshire services that benefit from repeated morning reach |
| Referral reward sponsor | GBP250 per month | Referral page, share page and one newsletter growth block after Buttondown referral attribution is live. | Bookshops, cafes, theatres, attractions, family venues and local experiences |
Proof boundaries
Claims allowed before live analytics
Safe claim
Good Morning Winchester covers Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs villages.
Coverage registry and source registry are committed in this repo.
Use in
Internal sponsor prep
Safe claim
The launch stack is Buttondown-first and approval-gated.
Static subscribe/share pages include Buttondown routes and no live send is triggered.
Use in
Internal sponsor prep
Safe claim
Founding sponsor slots can be prepared manually before live checkout.
Sponsor kit, booking intake and checkout plan pages are static only.
Use in
Internal sponsor prep
Claims blocked
Do not sell these yet
Pending proof
Subscriber count
Blocked by: Buttondown analytics
Needed before use
Confirmed Buttondown subscriber counts after live launch.
Pending proof
Open rate
Blocked by: Buttondown analytics
Needed before use
Verified campaign analytics after an approved send.
Pending proof
Click-through rate
Blocked by: Buttondown analytics and UTM proof
Needed before use
UTM and Buttondown click evidence after tracking is wired.
Pending proof
Sponsor conversion
Blocked by: Sponsor reporting
Needed before use
Advertiser-provided conversion evidence or verified booking data.
Pending proof
Guaranteed audience size
Blocked by: Live circulation proof
Needed before use
Never guarantee; only cite verified historical numbers when available.
Sales copy
Manual outreach angle
One-line pitch: Reach Winchester and Hampshire cathedral towns readers in a practical morning briefing built around civic decisions, travel, planning, local events and useful resident links.
Manual qualifier: sponsor must serve covered areas, provide plain-English copy, avoid unverifiable claims and pass approval before payment or inventory hold.
Hard boundary: no live outreach, checkout, payment collection, subscriber email or public circulation claim is triggered from this static page.