{
  "market": "Winchester and Hampshire cathedral towns",
  "updated": "2026-06-18",
  "status": "internal_prep_only",
  "linearIssues": [
    "MY-2577",
    "MY-2571"
  ],
  "purpose": "Named, approval-gated first sponsor shortlist for Good Morning Winchester. These are research candidates only, not contacted leads.",
  "boundary": "Do not contact prospects, scrape directories, publish sponsor copy, collect payment, reserve inventory, send subscriber email or create public posts from this shortlist without fresh approval.",
  "counts": {
    "prospects": 8,
    "needsDirectUrl": 1,
    "liveOutreachActions": 0
  },
  "sourceRoutes": [
    {
      "name": "Visit Winchester business directory",
      "url": "https://www.visitwinchester.co.uk/business-directory",
      "use": "Named hospitality, attraction, venue and independent area listings with public place fit."
    },
    {
      "name": "Winchester Independents directory",
      "url": "https://indiewinch.co.uk/",
      "use": "BID-backed independent business discovery across food, shopping, services, house hunting and health categories."
    },
    {
      "name": "Visit Winchester independents guide",
      "url": "https://www.visitwinchester.co.uk/independents",
      "use": "District context for Winchester, Bishop's Waltham, Alresford, Wickham and the independent retail map."
    },
    {
      "name": "Winchester BID profile",
      "url": "https://www.visitwinchester.co.uk/business-directory/winchester-bid",
      "use": "Confirms BID remit, business community route and nearby city-centre hospitality examples."
    }
  ],
  "prospects": [
    {
      "name": "Three Joes Winchester",
      "segment": "Culture, hospitality and local experiences",
      "place": "Winchester city centre",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/three-joes",
      "publicFit": "Restaurant listing gives a local address by Winchester Cathedral and a clear resident dinner or family meal angle.",
      "proposedPackage": "Weekly Winchester partner",
      "residentUsefulCta": "Book or plan a local pizza night near the Cathedral.",
      "proofBeforeApproval": [
        "Current booking or menu page",
        "Opening hours",
        "Any offer terms copied exactly from advertiser"
      ],
      "copyRisk": "Medium: avoid unsupported popularity, scarcity, kids-menu or discount claims.",
      "priorityScore": 84,
      "status": "research_candidate_only"
    },
    {
      "name": "The Old Vine",
      "segment": "Culture, hospitality and local experiences",
      "place": "Winchester city centre",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/the-old-vine-restaurant",
      "publicFit": "Local pub, restaurant and rooms listing near Winchester Cathedral gives a practical food, stay and visitor-hosting angle for residents.",
      "proposedPackage": "Weekly Winchester partner",
      "residentUsefulCta": "Reserve a meal or room for a local weekend plan.",
      "proofBeforeApproval": [
        "Current reservation page",
        "Menu or room booking page",
        "Alcohol and accommodation wording checked"
      ],
      "copyRisk": "Medium: alcohol, availability and accommodation claims need exact source proof.",
      "priorityScore": 82,
      "status": "research_candidate_only"
    },
    {
      "name": "Bar Lento",
      "segment": "Culture, hospitality and local experiences",
      "place": "Winchester city centre",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/bar-lento",
      "publicFit": "Listed tapas restaurant with a local food and evening-out angle suitable for a resident-first sponsor block.",
      "proposedPackage": "Weekly Winchester partner",
      "residentUsefulCta": "Check current tapas, table and courtyard availability before heading into town.",
      "proofBeforeApproval": [
        "Current menu",
        "Booking page",
        "Alcohol and availability wording reviewed"
      ],
      "copyRisk": "Medium: food quality, availability, alcohol and imported ingredient claims need advertiser proof.",
      "priorityScore": 80,
      "status": "research_candidate_only"
    },
    {
      "name": "Marwell Zoo",
      "segment": "Family, schools and local experiences",
      "place": "Winchester district",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/marwell-zoo",
      "publicFit": "Major family attraction in the Winchester district with repeat seasonal reasons for residents to plan visits.",
      "proposedPackage": "Founding issue sponsor",
      "residentUsefulCta": "Plan a family day out using current ticket and event information.",
      "proofBeforeApproval": [
        "Official ticket page",
        "Current events page",
        "Family and animal-experience wording reviewed"
      ],
      "copyRisk": "High: child-facing, ticket, animal-experience and availability claims must be exact.",
      "priorityScore": 79,
      "status": "research_candidate_only"
    },
    {
      "name": "Winchester Science Centre",
      "segment": "Family, schools and student life",
      "place": "Winchester district",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/winchester-science-centre",
      "publicFit": "Education and family attraction listing gives a strong school-holiday, weekend and learning CTA route.",
      "proposedPackage": "Founding issue sponsor",
      "residentUsefulCta": "Check current sessions, tickets or family activities.",
      "proofBeforeApproval": [
        "Official booking page",
        "Age range and session details",
        "Education and family copy review"
      ],
      "copyRisk": "High: education, child-facing and outcome claims need strict substantiation.",
      "priorityScore": 78,
      "status": "research_candidate_only"
    },
    {
      "name": "Long Barn",
      "segment": "Independent shops and high-street services",
      "place": "Alresford",
      "sourceRoute": "Visit Winchester independents guide",
      "sourceUrl": "https://www.longbarn.co.uk/",
      "publicFit": "Alresford home and garden business is named in the Visit Winchester independents guide and fits local homes, gifts and weekend planning.",
      "proposedPackage": "Founding issue sponsor",
      "residentUsefulCta": "Browse current home, garden or seasonal shop information.",
      "proofBeforeApproval": [
        "Current shop page",
        "Local address or visit details",
        "Product availability wording checked"
      ],
      "copyRisk": "Low-medium: avoid stock, price, discount or exclusivity claims without proof.",
      "priorityScore": 77,
      "status": "research_candidate_only"
    },
    {
      "name": "The Chesapeake Mill",
      "segment": "Independent shops and high-street services",
      "place": "Wickham and Meon Valley",
      "sourceRoute": "Visit Winchester independents guide",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory/the-chesapeake-mill",
      "publicFit": "Wickham antiques and retail destination gives coverage beyond Winchester city and supports the Meon Valley rail of the product.",
      "proposedPackage": "Weekly Winchester partner",
      "residentUsefulCta": "Plan a Wickham visit for antiques, shops or local browsing.",
      "proofBeforeApproval": [
        "Current opening page",
        "Shop or dealer details",
        "No unsupported uniqueness or stock claims"
      ],
      "copyRisk": "Low-medium: keep copy factual and current.",
      "priorityScore": 75,
      "status": "research_candidate_only"
    },
    {
      "name": "Winchester Cathedral Cafe",
      "segment": "Culture, hospitality and local experiences",
      "place": "Winchester city centre",
      "sourceRoute": "Visit Winchester business directory",
      "sourceUrl": "https://www.visitwinchester.co.uk/business-directory",
      "publicFit": "Listed on Visit Winchester near the Cathedral ecosystem; useful for daytime city-centre readers and visitors hosting family.",
      "proposedPackage": "Weekly Winchester partner",
      "residentUsefulCta": "Check current cafe opening details before a city-centre visit.",
      "proofBeforeApproval": [
        "Direct cafe page",
        "Opening hours",
        "Menu or booking details"
      ],
      "copyRisk": "Medium: needs direct page before any claim beyond location and category.",
      "priorityScore": 70,
      "status": "needs_direct_url"
    }
  ],
  "selectionRules": [
    "Candidate must have public Winchester, Alresford, Wickham, Bishop's Waltham, Whiteley or district fit.",
    "Candidate needs a resident-useful CTA, not a generic visitor-only awareness angle.",
    "One source route and one public URL must be recorded before any approval request.",
    "Regulated or sensitive copy risks stay marked before any pitch is drafted.",
    "Use this as a manual review queue only; no automated outreach or directory scraping."
  ],
  "operatorNextActions": [
    "Find direct advertiser landing pages for every candidate before approval review.",
    "Score copy risk before writing any pitch or Buttondown sponsor block.",
    "Select top three only after proof fields are complete.",
    "Keep all outreach, checkout and inventory hold actions blocked until David/editor approval."
  ]
}