{
  "updated": "2026-06-18",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577"
  ],
  "boundary": "Manual sponsor research only. No outreach, scraping, checkout, payment, inventory hold, subscriber email or public post is triggered.",
  "counts": {
    "dossiers": 4,
    "targetLeads": 85
  },
  "dossiers": [
    {
      "segment": "Premium homes and moving",
      "priority": "core",
      "targetCount": 20,
      "places": [
        "Winchester",
        "Alresford",
        "Bishop's Waltham",
        "South Downs villages"
      ],
      "prospectTypes": [
        "Estate agents",
        "Conveyancers",
        "Mortgage brokers",
        "Removals",
        "Interiors, garden and renovation firms"
      ],
      "sourceRoutes": [
        "Winchester BID",
        "Winchester Chamber of Commerce member directory",
        "Hampshire Chamber of Commerce",
        "IndieWinch independent business map",
        "coverage-area manual review"
      ],
      "offerAngle": "Founding sponsor slot around moving, renovation, commuter life or weekend home planning.",
      "proofBeforePitch": [
        "Local landing page for Winchester or a covered town",
        "Clear regulated-claim risk flag for mortgage, legal or property-performance copy",
        "Resident-useful CTA that is not just brand awareness"
      ],
      "copyRisk": "High for regulated financial, legal and property-performance claims; factual service copy only until manual review."
    },
    {
      "segment": "Culture, hospitality and local experiences",
      "priority": "core",
      "targetCount": 25,
      "places": [
        "Winchester city centre",
        "Cathedral quarter",
        "Alresford",
        "Itchen Valley",
        "South Downs villages"
      ],
      "prospectTypes": [
        "Restaurants",
        "Cafes",
        "Pubs",
        "Theatres",
        "Attractions",
        "Bookshops",
        "Markets"
      ],
      "sourceRoutes": [
        "Visit Winchester",
        "Winchester BID",
        "Theatre Royal Winchester",
        "Watercress Line events",
        "Hampshire Fare member directory"
      ],
      "offerAngle": "Dated weekend offer, menu, performance, market stall, exhibition or resident-useful experience.",
      "proofBeforePitch": [
        "Current event, menu, booking page or opening-hours proof",
        "Sponsor CTA that can be checked by a reader in one click",
        "No tourism-only angle unless it is useful to residents"
      ],
      "copyRisk": "Medium for alcohol, food, discount and availability claims; use advertiser-supplied wording only after approval."
    },
    {
      "segment": "Family, schools and student life",
      "priority": "high",
      "targetCount": 15,
      "places": [
        "Winchester",
        "Whiteley",
        "rail corridor",
        "University area"
      ],
      "prospectTypes": [
        "Independent schools",
        "Nurseries",
        "Tutors",
        "Student services",
        "Family activity providers"
      ],
      "sourceRoutes": [
        "Independent Schools Council Winchester listings",
        "University of Winchester",
        "Winchester City Council events",
        "Hampshire County Council education routes"
      ],
      "offerAngle": "Open-day, term-time, childcare, tutoring, family activity or student-life sponsor with factual dates.",
      "proofBeforePitch": [
        "Current open-day, course, booking or admissions page",
        "Age range and safeguarding-sensitive claims checked manually",
        "No outcome, ranking or superiority claim without explicit substantiation"
      ],
      "copyRisk": "High for child-focused, education and outcomes claims; approval required before any use."
    },
    {
      "segment": "Independent shops and high-street services",
      "priority": "high",
      "targetCount": 25,
      "places": [
        "Winchester city centre",
        "Railway Station area",
        "Southgate Street",
        "Alresford",
        "Bishop's Waltham"
      ],
      "prospectTypes": [
        "Independent shops",
        "Cafes and bakeries",
        "Gyms and wellness studios",
        "Estate agents",
        "Local service firms"
      ],
      "sourceRoutes": [
        "IndieWinch independent business map",
        "Visit Winchester business directory",
        "Winchester BID",
        "Winchester Chamber of Commerce member directory"
      ],
      "offerAngle": "Neighbourhood founding sponsor with one clear reason to visit, book, buy or enquire this week.",
      "proofBeforePitch": [
        "Live local site or social profile with current details",
        "One practical CTA and one proposed newsletter placement",
        "Duplicate and poor-fit business checks before owner review"
      ],
      "copyRisk": "Medium; avoid health, savings or scarcity claims unless the landing page supports the exact words."
    }
  ],
  "operatorChecklist": [
    "Capture business name, category, place, source route, landing page, proposed CTA and copy-risk flag for every lead.",
    "Use the Winchester Chamber member directory as a core manual route for professional services, local employers, property firms and independent businesses; do not scrape or contact automatically.",
    "Reject prospects without a local landing page, practical reader CTA or clear Winchester coverage fit.",
    "Send only a reviewed shortlist to approval; do not contact businesses from this static dossier."
  ]
}