First-build pack

Good Morning Canterbury

Reach Canterbury, coast and east Kent readers before the city wakes up.

Market: Canterbury, Whitstable and Herne Bay

Language risk: Low: English-language operations only.

Positioning risk: Canterbury city alone is too narrow for portfolio economics; keep the brand Canterbury-led while making Whitstable and Herne Bay explicit coverage rails.

CanterburyWhitstableHerne BayTankertonSturryBleanCharthamBridgeFordwichUniversity of Kent corridorCanterbury Christ Church corridorCathedral and city centreCoastal commuter links

Source registry seed

Convert these lanes into the Canterbury repo first

core

Council, planning, public notices, licensing, meetings and consultations.

First sources

core

County services affecting roads, schools, care, libraries, waste, health and consultations.

First sources

high

City-centre economy, BID campaigns, regeneration and sponsor intelligence.

First sources

high

Visitor economy, coast, cathedral, festival and resident-useful culture signals.

First sources

medium

Student, education, employer and institutional stories with community impact.

First sources

Sponsor lanes

Commercial categories to prepare before launch

Sponsor lane

Independent retail, cafes, restaurants, pubs, hotels, visitor experiences and city-centre operators.

Sponsor lane

Estate agents, lettings, conveyancing, storage, removals and home services across Canterbury, Whitstable and Herne Bay.

Sponsor lane

Universities, colleges, tutors, student housing, training providers and family education services.

Sponsor lane

Culture, festival, cathedral, theatre, gallery, heritage and coastal leisure advertisers.

Sponsor lane

Professional services, recruiters, accountants, solicitors, consultants and local B2B suppliers.

Sponsor lane

Transport, parking, cycling, commuter, coastal day-trip and practical morning services.

Blocked claims

No audience claims before live proof

Do not claim

Subscriber count stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Open rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Click-through rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Cathedral visitor reach stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Student reach stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Guaranteed audience size stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Sponsor conversion performance stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Next build steps

Scaffold gate

Step

Keep Canterbury behind Winchester and Cheltenham unless the east Kent cluster becomes the chosen next batch.

Step

Scaffold newsletters/good-morning-canterbury from the generated market pattern.

Step

Convert source lanes into data-sources/source-registry.json and add coverage pages for Canterbury, Whitstable, Herne Bay, Tankerton, Sturry, Blean, Chartham, Bridge and Fordwich.

Step

Add Buttondown-first env wiring, referral ladder, sponsor inventory, Products page, Facebook/social launch pack and sponsor/reporting pages before public launch.

Step

Run npm run issue:build, npm run website:build and npm run website:check before claiming the repo is built.