First-build pack

Good Morning Brighton

Reach Brighton and Hove readers before the seafront, station and city centre get moving.

Market: Brighton and Hove

Language risk: Low: English-language operations only.

Positioning risk: Medium-high: strong resident identity and sponsor density, but event/tourism noise and existing local media mean the launch must be practical, source-linked and neighbourhood-aware.

Brighton city centreThe Lanes and North LaineKemptownHoveSeven DialsPreston ParkHanover and Elm GroveLondon RoadPortsladeMoulsecoomb and FalmerShoreham and coastal commuter links

Source registry seed

Convert these lanes into the Brighton repo first

core

Council, planning, licensing, meetings, public notices, consultations and resident-facing services.

First sources

core

Morning utility for buses, rail, seafront access, roadworks, events, weather and coastal disruption.

First sources

high

City-centre business intelligence, sponsor routes, openings, retail, hospitality and resident-useful offers.

First sources

high

Resident-useful events, culture, venues and festivals without becoming a tourist listings sheet.

First sources

  • VisitBrighton What's On - Official events route for dated culture and weekend planning checks.
  • Brighton Dome - Major venue route for resident-useful cultural programming and sponsor signals.
  • Brighton Festival - Festival route; use for planning, transport and dated resident opportunities, not generic hype.
  • Brighton & Hove Museums - Museums, heritage and exhibitions route for city identity and family planning.

medium

Universities, students, schools, health, housing pressure and large-employer stories with daily-life impact.

First sources

Sponsor lanes

Commercial categories to prepare before launch

Sponsor lane

City-centre hospitality, independent retail, cafes, salons, bars, venues and resident-useful offers.

Sponsor lane

Property, lettings, student rentals, conveyancing, removals, storage and home-improvement firms.

Sponsor lane

Universities, training providers, employers, recruiters, coworking and professional services.

Sponsor lane

Culture venues, festivals, museums, theatres, comedy, music and ticketed local experiences.

Sponsor lane

Transport, cycling, rail-adjacent services, parking, EV, delivery and commuter products.

Sponsor lane

Health, gyms, wellbeing, family services and appointment-led local providers with strict compliance review.

Blocked claims

No audience claims before live proof

Do not claim

Subscriber count stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Open rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Click-through rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Sponsor conversion stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Guaranteed audience size stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Citywide market dominance stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Next build steps

Scaffold gate

Step

Keep Brighton behind Winchester, Cheltenham and Bristol unless the editor explicitly moves it up the queue.

Step

Scaffold `newsletters/good-morning-brighton` from the generated market pattern.

Step

Use neighbourhood rails from day one: city centre, North Laine, Kemptown, Hove, Preston Park, London Road, Portslade and Falmer/student corridors.

Step

Convert these source lanes into `data-sources/source-registry.json` with priority tags and category pages.

Step

Add Buttondown-first subscribe/referral wiring, sponsor inventory, Amazon affiliate Products page, Facebook/social launch pack and proof ledger before public launch.

Step

Run `npm run issue:build`, `npm run website:build` and `npm run website:check` before any built claim.