First-build pack

Good Morning Brighton

Reach Brighton and Hove readers before the seafront, station and city centre get moving.

Market: Brighton and Hove

Language risk: Low: English-language operations only.

Positioning risk: Medium-high: strong resident identity and sponsor density, but event/tourism noise and existing local media mean the launch must be practical, source-linked and neighbourhood-aware.

Brighton city centreThe Lanes and North LaineKemptownHoveSeven DialsPreston ParkHanover and Elm GroveLondon RoadPortsladeMoulsecoomb and FalmerShoreham and coastal commuter links

Back to market desk Winchester source template

Source registry seed

Convert these lanes into the Brighton repo first

core

Council, planning, licensing, meetings, public notices, consultations and resident-facing services.

First sources

Brighton & Hove City Council - Official council route for services, policy, consultations and resident updates.
Brighton & Hove planning register - Planning Register route for viewing and commenting on applications.
Brighton & Hove weekly planning applications - Weekly application list for conservation, listed-building and neighbourhood development checks.
Brighton & Hove democracy portal - Meeting agendas, minutes, committee papers and councillor records.

core

Morning utility for buses, rail, seafront access, roadworks, events, weather and coastal disruption.

First sources

Brighton & Hove Buses - Bus service updates for commuters, students, school runs and event disruption.
Southern Railway - Rail disruption and station route for Brighton, Hove, London Road, Preston Park, Portslade and coastal commuter trips.
National Rail Brighton station - Station status route for morning disruption and engineering work checks.
Met Office Brighton forecast - Weather source for seafront, school-run, event and transport-impact notes.

high

City-centre business intelligence, sponsor routes, openings, retail, hospitality and resident-useful offers.

First sources

Brilliant Brighton - Brighton BID route covering shops, salons, bars, cafes and restaurants in the city centre.
Brighton & Hove Economic Partnership - Business news, policy context and city-centre economy route for sponsor research.
Brighton Chamber - Local business network route for professional services, employers and launch outreach research.
VisitBrighton business and tourism routes - Visitor economy and events route; use only with resident relevance and clear date/place context.

high

Resident-useful events, culture, venues and festivals without becoming a tourist listings sheet.

First sources

VisitBrighton What's On - Official events route for dated culture and weekend planning checks.
Brighton Dome - Major venue route for resident-useful cultural programming and sponsor signals.
Brighton Festival - Festival route; use for planning, transport and dated resident opportunities, not generic hype.
Brighton & Hove Museums - Museums, heritage and exhibitions route for city identity and family planning.

medium

Universities, students, schools, health, housing pressure and large-employer stories with daily-life impact.

First sources

University of Brighton news - University news, research, student and city-impact route.
University of Sussex news - Falmer campus and regional higher-education source for student, research and employer context.
University of Sussex Students' Union news - Student-life source; use selectively when it affects residents, housing, transport or campus events.
University Hospitals Sussex news - NHS trust route for Royal Sussex County Hospital and service-impact checks; medical claims require primary-source and compliance review.

Sponsor lanes

Commercial categories to prepare before launch

Sponsor lane

City-centre hospitality, independent retail, cafes, salons, bars, venues and resident-useful offers.

Sponsor lane

Property, lettings, student rentals, conveyancing, removals, storage and home-improvement firms.

Sponsor lane

Universities, training providers, employers, recruiters, coworking and professional services.

Sponsor lane

Culture venues, festivals, museums, theatres, comedy, music and ticketed local experiences.

Sponsor lane

Transport, cycling, rail-adjacent services, parking, EV, delivery and commuter products.

Sponsor lane

Health, gyms, wellbeing, family services and appointment-led local providers with strict compliance review.

Blocked claims

No audience claims before live proof

Do not claim

Subscriber count stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Open rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Click-through rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Sponsor conversion stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Guaranteed audience size stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Citywide market dominance stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Next build steps

Scaffold gate

Step

Keep Brighton behind Winchester, Cheltenham and Bristol unless the editor explicitly moves it up the queue.

Step

Scaffold `newsletters/good-morning-brighton` from the generated market pattern.

Step

Use neighbourhood rails from day one: city centre, North Laine, Kemptown, Hove, Preston Park, London Road, Portslade and Falmer/student corridors.

Step

Convert these source lanes into `data-sources/source-registry.json` with priority tags and category pages.

Step

Add Buttondown-first subscribe/referral wiring, sponsor inventory, Amazon affiliate Products page, Facebook/social launch pack and proof ledger before public launch.

Step

Run `npm run issue:build`, `npm run website:build` and `npm run website:check` before any built claim.