Launch conversion desk
Approval-gated conversion plan for turning Good Morning Winchester site visitors into subscribers, sharers and sponsor leads before live automation is enabled.
Primary CTAs
Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs residents
Free practical morning briefing before the local day starts.
CTA: Subscribe free
Buttondown list exists and signup route is verified manually.
Do not imply live daily send consistency until the publication loop is approved.
Founding readers, parents, commuters, independents and community organisers
Help build the reader base for a useful Winchester briefing.
CTA: Invite local readers
Referral attribution metadata and public leaderboard rules are verified.
Do not publish prize mechanics or public rankings until referral fraud checks exist.
Estate agents, schools, hospitality, culture, professional services and premium home firms
Founding sponsor placement in a resident-useful Winchester morning briefing.
Safe claims, package slugs, copy review and inventory holds are manually approved.
No payment, outreach, slot reservation or audience-performance claim before the editor approves.
Page jobs
Homepage hero
A practical daily newsletter for Winchester and Hampshire cathedral towns: council decisions, planning records, travel signals, events, sport, culture and useful local links.
Next action: Keep Subscribe free as the primary button and Invite local readers as the secondary button.
Source and coverage pages
Source-linked, practical, resident-first checks before the edition is sent.
Next action: Add subscribe/share links after proof-heavy sections, not before them.
Sponsor pages
Useful local ads, not generic display.
Next action: Push prospects to booking intake and proof ledger before checkout planning.
Channel sequence
Rank 1
Verify the free subscribe flow and archive destination.
Manual test signup only; no live broadcast.
Rank 2
Prepare daily post copy and launch creative for approval.
No public post until the editor approves launch.
Rank 3
Prime local word-of-mouth with stable referral URL shape.
No public leaderboard or prize draw until attribution is verified.
Rank 4
Collect fit, copy, compliance and inventory data before any payment flow.
No outreach, Stripe link or inventory hold without approval.
Proof stack
Tracked source registry count and category pages exist.
Coverage area pages exist for Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs villages.
Sponsor proof ledger separates safe claims from blocked performance claims.
Referral leaderboard page hides private reader data until Buttondown metadata wiring is verified.
Facebook launch pack contains creative and copy but does not post publicly.
Blocked claims
Do not claim subscriber count, open rate, click rate, conversion rate or sponsor ROI.
Do not claim daily send reliability until the production Buttondown loop is approved.
Do not imply public leaderboard rankings, prize eligibility or sponsor-funded rewards are live.
Do not offer checkout, paid booking or inventory reservation from the static site.
