Campaign name
Sponsor, package slug and approved placement date range.
Sponsor reporting plan
Report proof after the edition is verified.
Approval-gated sponsor reporting template for Good Morning Winchester founding placements.
Do not share subscriber counts, open rates, click rates, conversion claims or public case studies until Buttondown analytics, UTM evidence and editor approval exist.
Safe report fields
What can be prepared before analytics are live
Approved run dates
The issue date, slot position and whether the campaign was preview-only or sent after explicit approval.
Public archive URL
Buttondown archive URL or static preview URL after the editor approves use in reporting.
UTM destination used
The exact destination URL and UTM parameters approved before scheduling.
Static screenshot references
Local screenshot filenames or archive captures that prove placement without exposing private subscriber data.
Manual notes
Copy approval notes, compliance caveats and next booking reminders.
Blocked metrics
Do not claim until Buttondown and UTM proof exists
Blocked until verified
Private subscriber emails
Never include these in sponsor reports.
Blocked until verified
Subscriber count
Only cite a count after Buttondown audience data is captured and approved for external use.
Blocked until verified
Open rate
Only cite campaign analytics after Buttondown reports are verified for the exact send.
Blocked until verified
Click-through rate
Only cite clicks after Buttondown click data and destination UTM evidence match.
Blocked until verified
Revenue or conversion claims
Only cite advertiser-provided outcomes with written approval and supporting evidence.
Report checklist
Evidence gates before any sponsor-facing summary
Report gate
Confirm the sponsor package, issue date, copy and destination URL match the approved intake.
Report gate
Remove private emails, subscriber identities and internal Buttondown admin URLs.
Report gate
Include public Buttondown archive URL only when available and approved.
Report gate
Use screenshot references for placement proof before analytics are live.
Report gate
Only include analytics after Buttondown campaign reports and UTM proof both exist.
Report gate
Keep regulated claims, prize mechanics, housing, legal, medical and financial wording under manual review.
Workflow
Post-send proof sequence
operator
Capture placement proof
Rendered issue screenshot, archive URL or static preview URL is saved with the campaign record.
operator
Verify tracking
Destination URL, UTM source, UTM medium and UTM campaign match the approved sponsor intake.
editor
Attach analytics only after live proof
Buttondown campaign metrics are exported or copied from the live campaign, with private data removed.
commercial
Prepare sponsor summary
Report uses safe fields, blocks unverified metrics and includes next booking notes.
Template
Reusable sponsor report structure
Summary
Campaign name, sponsor, package, approved run dates and the plain-English outcome of the placement.
Placement proof
Public archive URL, screenshot reference and approved sponsor copy.
Clicks and analytics when verified
Buttondown metrics and UTM evidence only after both have been checked against the exact campaign.
Next booking notes
Renewal fit, improved offer suggestion, seasonal timing and any compliance notes.
Sample blocks
Copy placeholders for the next sponsor summary
Summary
Your approved Good Morning Winchester placement ran in the {{issue_date}} edition as {{package_name}}. This report includes placement proof and approved tracking details.
Placement proof
Public archive: {{archive_url}}. Screenshot reference: {{screenshot_reference}}. Sponsor copy matched the approved intake dated {{approval_date}}.
Tracking status
Destination used: {{utm_destination}}. Analytics status: {{analytics_status}}. No unverified performance claim is included.
Next booking notes
{{renewal_recommendation}}. Suggested next slot: {{next_slot}} subject to editor approval and inventory availability.