Move researched lanes into approval-ready bookings.

Stage 1 · Operator

Lead lane selected

Exit criteria

• Lead comes from Winchester BID, Visit Winchester, IndieWinch, Hampshire Chamber, Hampshire Fare, ISC or another recorded source route.
• The advertiser clearly serves Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley, South Downs villages or another covered place.
• The source route, place fit and likely package are recorded before any contact.

Stage 2 · Operator

Local fit proven

Exit criteria

• One public landing page proves the service area, offer or event.
• The sponsor angle is useful to residents before it is promotional.
• The offer is not visitor-only, national-only or dependent on unsupported reach claims.

Stage 3 · Operator

Copy risk checked

Exit criteria

• Housing, financial, legal, medical, education, employment, alcohol and prize claims are flagged.
• No popularity, urgency, outcome, discount or performance claim is used without public proof.
• Plain-text Buttondown copy can stand alone with one CTA and one landing page.

Stage 4 · Operator

Package matched

Exit criteria

• One package slug is selected from the sponsor inventory.
• Requested date window, manual hold expiry and Buttondown sponsor tag are placeholders only.
• Stripe lookup key is prepared but not enabled.

Stage 5 · Editorial

editorial approval needed

Exit criteria

• Prospect, package, price, date window, landing page, copy and compliance notes are ready for review.
• Approval is explicit, current and tied to the named sponsor and dates.
• Live outreach, checkout, subscriber email and inventory reservation stay blocked until approval is recorded.

Lead lane selected · high risk

Premium homes and moving lane

Segment: Property, relocation, premium homes and professional services

Package candidate: Founding issue sponsor

Next action: Build a 20-name manual shortlist from Winchester BID, Hampshire Chamber and local high-street review with one landing page and regulated-claim flag per lead.

Blocking proof

• Local office or service-area proof
• One valuation, conveyancing, removals or home-service landing page
• Housing, finance and legal claim review

Local fit proven · medium risk

Independent shops and high-street services lane

Segment: Neighbourhood independents and city-centre services

Package candidate: Founding issue sponsor

Next action: Use IndieWinch, Visit Winchester business directory and Winchester BID routes to shortlist resident-useful offers with current opening details.

Blocking proof

• Current business page or official listing
• Named coverage place
• Single practical CTA for residents

Copy risk checked · medium risk

Culture, hospitality and local experiences lane

Segment: Restaurants, cafes, theatres, culture and resident-useful visitor economy

Package candidate: Weekly Winchester partner

Next action: Prioritise dated menus, performances, markets or local experiences and reject generic tourism copy before the editor review.

Blocking proof

• Dated event, booking or menu page
• Offer terms where discount, alcohol or prize language appears
• Post-send report boundary

Lead lane selected · high risk

Family, schools and student life lane

Segment: Education, family, tutors and student services

Package candidate: Founding issue sponsor

Next action: Verify open-day, childcare, tutoring or student-service landing pages before preparing any parent-facing copy.

Blocking proof

• Official admissions, course, open-day or service page
• Age range and safeguarding-safe wording
• No unsupported exam-result, outcome or availability claims